Chairperson's Communique

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R. Raju Bhurat Jain

Managing Director

Vijayshree Group of Companies

Unveiling Our New Logo!

Dear Guests,

We hope this message finds you well. We are thrilled to share some exciting news with you. After months of hard work and creativity, we are ready to unveil our brand-new logo!

Key Elements of Our New Logo:

Our logo transformation isn't merely about modernization; it's about paying homage to the ancient traditions and heritage that echo through the streets of Hampi. It's an endeavor to weave those echoes into our brand identity, connecting us more deeply with India's rich cultural tapestry.

Expansion, the Hampi Way: In the spirit of Hampi's architectural expansiveness, we're extending our reach to new regions and demographics. Just as Hampi's monuments stand as testaments to time, our brand seeks to leave its mark on diverse landscapes, each with its own unique charm and character.

Evolution, Inspired by Hampi's Legacy: Just as Hampi evolved from a bustling medieval city to a UNESCO World Heritage Site, our logo evolves to reflect our ever- evolving journey. We draw inspiration from the resilience and adaptability that Hampi's legacy embodies.

Green: Green is often associated with nature, growth, and sustainability. It can symbolize environmental responsibility, health, and wellness. In the context of luxury, it might suggest eco-consciousness and a premium, environmentally friendly experience. Also, it depicts the grandeur of the Vijayanagara Empire that once thrived in Hampi. It evokes a sense of opulence and luxury, inviting guests to experience a majestic stay akin to the empire's heyday.

Earthy Tones: Earthy tones like brown, beige, or taupe can convey a sense of groundedness and authenticity. They are often used to create a warm and inviting atmosphere, which can be associated with luxury in the context of hospitality or travel. Also The earthy tones pay homage to Hampi's rugged landscapes and the structures that have stood the test of time. These hues capture the authenticity and warm hospitality that defines Hampi's culture, offering a genuine and inviting embrace to all.

Brand Remains the Same, Expanding with New Hotels/ Resorts and Destinations: It sounds like the company is keeping its core brand identity intact while expanding its reach by adding new hotels and destinations. This is a common strategy for established brands looking to grow and diversify their offerings. The logo change may serve as a visual indicator of this expansion, showcasing a commitment to maintaining the brand's values while embracing new opportunities.

We believe that our new logo captures the essence of our brand and represents the values we hold. It's a symbol of our dedication to continually improve and evolve to meet the needs of our Guests promoting luxury and green environments. Thank you for being a valued Guests of our journey. Your support and trust have played a crucial role in our growth and success, and we look forward to many more exciting milestones together. Once again, thank you for your continued support. We can't wait to embark on this new chapter with you. Please click on the link for a more detailed explanation

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